Category: African


Sometimes back on the blog, I wrote and I quote ” African prints are actually not “African prints”. They are European made textiles that Africans have adopted to be thiers”

AFROCENTRISM OR EUROCENTRISM is a fashion editorial that discusses the influence of both the African and European culture on fashion and style.

According to Wikipedia, Afrocentrism is a cultural ideology that focuses on the history of black Africa. Afrocentrism in layman’s language refers to identifying with black culture, their style, cultural practices, and even their fashion.

From history till date. It’s no more news that the black race is rich in every facet and has one of the most distinctive culture of which obviously reflect in their style of dressing. It’s also stale that over the years our African style has been in one way or the other getting diluted. All in the name of what we most times refer to as “urbanization

Eurocentrism on the other hand is a worldview centered on or tendentious towards western acculturation. This type of centrism focuses on only Europe. When Eurocentrism is applied to history, it talks about an attritional stance towards European colonialism and other forms of economic expansion (kind of complicated right?). The colonial nature of Eurocentrism that has been from times past is still eating into new age. It has actually totally or almost totally influenced many types of centrism, an example is the Afrocentrism.

African culture which has boasted to be rich has actually been influenced away from it’s unorthodoxy. The western style has come to be a part of it as there’s usually a touch of “western” . Many at times it’s called urbanization but from a personal view I’ll call it “Dilution of Afrocentrism” But it’s all good anyways.

From our outfits for this editorial, you can actually agree to what I said earlier. Let’s analyse. The BERETS actually have a strong European history. Mass production of berets started far back in the 19th century in France and Spain.

They were manufactured in mass for Military use in the 1880s. Berets were transformed to sportwears around 1920s through a process influenced by “western fashion”. They were finally worn as fashion statements some years after.

Our ANKARA trousers are examples of what have been named “African prints” but as said earlier, studies have shown that African prints are an adopted type of clothing that is produced in European countries. That’s dilution in another way.

The way Ankaras are worn nowadays is a different ball game. Shirts are worn together with African printed trousers and can even be made from African prints. Hoodies, jackets, bags and even shoes now have African prints on them. That’s positive and creative urbanization.

Urbanization as we all know is a gradual revolution in style and approach, which is one reason why fashion and style revolves too. An average Lagos boy want to flow with the new trends. He wants to do it the Western way.

What does having full beards mean to you🤔? Personally, when I see beards, I see a “want to fit in”. Every average guy wants to look like what’s in vogue even if he’s not doing it right. Some have even forgotten that there are governing factors.

All they care about is just to have a beard. (PS: if you’re in this group of people, you’ll end up like me with scanty beards😁). All these are due to a direct influence of trends which is somehow influenced by urbanization.

In culmination, both Afrocentrism and Eurocentrism have major roles to play in today’s fashion. I’ll encourage that eurocentrism should not be allowed to push Afrocentrism into extinction or gradual obsolescence as long as we want the rich culture we possess as Africans to stay. Gracias.

Outfit- White shirts by Honour British and Whitewood, England X Yellow Pallazo by Babalola Jesudara X Glasses by Thom Browne

Photographed and directed by Odu Abiodun.

Styled by Babalola Jesudara.

Models Adewunmi Oluwafemi, Babalola Jesudara.


One of the best feelings you can ever have is when you’re clothed in elegance, sophistication and panache. You cannot be happier than when you’re seen in an insignia of exquisiteness that has got no adversary. There is one attire that exhibits all these attributes. It is the voluminous attire popularly called Agbada.

Agbada is a four piece male attire that has been adopted by the Yorubas. It was originated in the middle east and was introduced to Africa by Berber and Arab merchants from the Mediterranean coast. It consists of a large, freeflowing outer robe called Awoseke, an undervest called Awotele, a pair of long trousers called Sokoto and a hat or cap called Fila.

“The voluminous attire” is a translation for Agbada and the name Agbada was derived from the outer robe (Awoseke) because it’s a big ankle length garment (most times) that is usually loose. The freeflowing outer robe usually has three fragments which are a rectangular centerpiece verged with very broad sleeves and usually covered in both sides with sophisticated needlework. It has a neck hole  called The Orun and a big pocket (Apo) on the left side. In this editorial, the Buba which is a loose round neck shirt that were originally with elbow lenghthed sleeves is seen used in place of a Dansiki.

 Sooro which was the most popular trousers pair used for an Agbada outfit are seen replaced here by a  modern looking pair of trousers carefully sewn to fit.

From the pictures, a purple Velvet cap called the Gobi in Yoruba is used. It is the most popular cap style worn on an Agbada outfit and it’s usually cylindrical in shape and measures a few inches long. Other types of caps worn in place of a Gobi are The dogeared cap also called Abetiaja,  and the Labankada.

It is nice when you look extra fashionable on the Agbada attire. You can do so by wearing simple accessories like beads. They are really good and gives a royal touch to your outfit. Royal doesn’t look good without elegance, instead they work hand in hand. A timepiece that speaks elegance and class will play a good role in the elegance part.

The Agbada trend doesn’t stop with men and the Yoruba culture. It extends to other tribes in Nigeria, Africa and outside Africa. The agbada style is now seen in many French countries and is called Boubou in French. It’s called Mbubb in some areas of Senegal and Gambia and  Riga in Fulani and Hausa.Agbada is presently worn by so many women automatically making the attire unisex. 

Lately, there have been some changes or better still upgrade in the very sophisticated Four piece attire. Many Agbadas are now sewn to be more freeflowing than they are meant to be. Modern Agbada are now sewn long beneath the knee. Nowadays, an Agbada is best worn with a pair of Loafer shoes.

Agbada can also be worn as three piece (without the cap). They are sewn to be very flexible enough that they can also be worn as The undervest (Awotele) together with the Sokoto alone. Only that it doesn’t qualify to be referred to as Agbada anymore.

The Agbada with the left side pocket is really outdated now. The left side pocket called Apo are not seen anymore on modern day Agbada.

The voluminous attire is just a quintessence of magnificence. Thanks to Kibk Couture who made this gorgeous outfit. He’s a genius.

Outfit – Agbada by kolawole Ibukun (@Kibk_couture1)x Penny Loafer shoes by Me x Glasses by Thom Browne x Bead by Judith Iloba x Wristwatch by Rolex (Geneve Cellini)

Directed and Shot by Replicas Concept (@replicas001)


Hello people! what’s popping? Hope y’all doing fine today? So.. I decided to prepare this editorial at this period because of how much fashion, art and culture are so intertwined today. Honestly, if I had a chance to write this article all over, I would probably call it “THE TRINITY”?.

You surprised? Owk let’s see why as we get down to business.

Fashion defines your style and is generally defined as ones personal appearance. I would also simply define Art as pure beauty. Culture is a way of life. It is arts collectively (art, music, literature and related intellectual activities considered collectively). Culture is related to arts in the sense that it is the knowledge, and sophistication acquired through education and exposure to the arts. You should be gradually getting the twist right now.

Fashion is so much allied with the two subjects of art and culture because they are influences to fashion and style to a very large extent. My love for the culture of a particular tribe or group of people may prompt me to wear a particular print. Nowadays, asides solely representing a tribe or culture one belongs to, fashion lovers now wear prints that represents other tribes and ethnicity.

They even go as far back as about 3000BC to wear prints from cultural clans that existed at those times. For this editorial, I carefully selected a vintage shirt with prints from the very popular and powerful Ancient Egyptian kingdom.

I matched it with a constrasting purple Ankara trouser. Ankara clothes are one of the very trendy items when we talk of cultural representation in fashion nowadays. They have become very adaptable so suddenly and already creating a niche for dominance. Gone are the days where an Ankara trouser could only be worn together with an Ankara top of the same print. Ankara trousers and shorts are now worn with shirts of any type. They could even replace your suit pants and replace them perfectly.

Well, like I say, fashion and art are love birds. You hardly find where these two are separated. The prints on our clothes is art, the beautiful things we wear is art, the colourful places we take photos is enough art itself. Even the manner of combining and putting together of various items to give one outfit is art too. So tell me how fashion and art are not connected.

The location of this shoot series says it all. I would just say Art is the new monarch of the Fashion Empire today. He cannot be overthrown until further notice.?

Our everyday activities have a way to naturally make us appreciate how well fashion, art and culture work hand in hand. From the demonstration of a very busy city, to the love of “urban fashion” and style to the adoration for art. This just reminds me of one of my previous editorials – The average man, his fashion, and his environment.

Apart from the art of combining colours and items, One can go as bold as wearing an outfit that has all of a vintage touch, an African print and a sporty look in one. Though it may appear so strewn, but then its not. Its just a typical symbol of urban fashion and style which gives you the ability to showcase your creative powers.

I hope everyone can now perfectly juxtapose between these three weighty words and now know why Fashion, Art and Culture can be called a TRINITY. Bye people?

Outfit- Ankara trousers x Vintage shirt (by Tomobird) x Adidas superstar shoes x Leather watch (by Chanel) x Beads (by Judith Iloba)

Styled and directed by Babalola Jesudara

Photography by Replicas Concept

Going beyond the beauty of african prints

Hello everyone. I don’t know if you know this but African prints are actually not African prints. They are European made textiles that Africans have adopted as their property?. Ridiculous right?. African prints are so appreciated in Nigeria and beyond. It is said all over the world that “African fabrics” are a specie of the best striving fabrics in societies today. African prints are beautifully coloured 100% cotton textiles printed by machines using wax resins and dyes. In the splendour of this beauty, we should not forget those things that allow the beauty appreciated. How well do you parade this beauty, when you wear these African textiles,  when you take pictures and all. Did you try an extra pinch of charisma and magnetism the last time you wore these fabrics. These attributes simply converts the simple you to a sophisticated brand. Never underestimate the power of your charisma 

Have you ever thought of the best backgrounds to take a picture for a regular African detailed outfit. When you get dressed for an occasion or just an outing. You’ll obviously want to take a “lit” picture. 2 things practically do justice to your picture. The background and your pose. A warm background that praises your print will make wave. When I see African prints, I perceive home, originality and ingenuity. My brick background will proly compliment this style. Just saying tho. I mean it is a  brick walls(natural) not a painted wall. You get? Work with structured and patterned backgrounds too

I say this a lot too . Run away from all them boring poses , try a rare pose like this very one below?. Gone are those days where only a penny loafers or a driving loafers were the best shoes for a trad attire. I think personal style + trends approves that you wear your African prints together with  pants and laced shoes. Remember, you can break rulesOutfit- Long Ankara shirt x Kenneth Cole pants x Fabi wingtip shoes x Tom Ford aviators

Stylist- Babalola Jesudara

Photography- Replicas Concept