Category: African

What does “BOLD” mean to you?

“What is this guy wearing?” “Is this boy not ashamed of himself?” “He’s just a clown.” “But chill! Is this guy gay?” Those were some words of people that saw me dress some two years back.

“This guy is just too creative mehn”, “I think I can wear this, Dara has worn it before” “Guy you too dey burst brains”, “I have to buy one of those items, it looked good on Dara when he wore it” These are the words of these same people now. Surprised?. It took a lot of consistency, hard work, creativity and above all boldness to have turned the tables around in a space of just two years.

What does it actually mean to be bold? Boldness is relative as what you call bold could be called “normal” by me.

Let me quickly share some very useful tips on how you can dress very boldly and make a statement in whatever you wear.

  1. Learn to manage attention. I don’t know how easy that would be but you just have to learn it as you’d get a lot of people starring when you start your boldness journey.
  2. Boost your confidence. It takes time, don’t rush, build it gradually to a point where you’re okay with people asking unnecessary questions 😊.
  3. Find a style and create a niche around it. For a start, there’s no need to be all over every fashion genre. Stick to one for now and be playful around it.
  4. Take an extra step to pair colours. Learn it. Don’t be a lazy dresser that only centers around shades of only one colour. Be daring my dear.
  5. Lastly on this article, debunk the popular saying “you don’t wear patterns on patterns”. That was never a fashion rule and would never be a fashion rule. That saying was probably introduced by one of those lazy, shy and boring dressers we have out there. Take patterns and prints into consideration, pair them well and trust me, you’d stand out.

Outfit by @darafashionthreads

Photography by @oduologywork

Imaginativa Artistica

I used to think every “underbridge” is a home for the idle until I came across this area under a bridge in Maryland, Lagos where beauty was created live in my eyes. The sight of allure left me in great surprise. I could smell hardwork and zeal from the young.

I also noticed how skilled and excellent the adults were in their works. They were looking like they’ve had over twenty years of experience in Cane and Basket weaving. I got thinking even after the Danfo bus I was in had left the spot we were on before the traffic had cleared. I thought to myself “I’ve never seen such creativity, I must come back here” I nurtured this thought and immediately started plans on how a photoshoot in the Basket market, Maryland would work. It was almost impossible but thank God for God.

Imaginativa Artistica is a Spanish phrase that simply means “creative”. It is an exclusionary fashion editorial that puts to details the importance of creativity in style today. More people are concerned about how creative you can be with your style. Who doesn’t want to be entertained?

In a previous editorial I did earlier this year ” Dara’s divisional approach to general fashion”, I emphasized the power of personal style in fashion as it supersedes every other genre. Gone are the days where there’s a fashion trend that lasts for too long. Fashion influencers are actually gaining more grounds because of how well they’ve incorporated creativity and artistry into how they look at every time.

For fashion enthusiasts that haven’t identified ways they can put more spice into their fashion game to attain their desired style level, I’d put you through.

Firstly, I tell fashion enthusiasts that they have to identify whether they have creativity traits so as to know how well they can catch up and stay relevant in the fashion sphere.

If you pass this test, goodluck to you. You can now proceed to the next stage which is being able to figure out how bold you can be. A major reason fashion enthusiasts remain as fashion enthusiasts is because of this factor. Many of them are scared of being laughed at. Some don’t have the courage to be in the spotlight. They’re timid and don’t have guts. For you to attain a particular creativity level, you have to be ready for all these. You should be bold enough to try many things an average dresser can never try. Except you want to remain as an average dresser.

Also, you have to spot your source of inspiration. Do you get inspired by music, the government, education, serenity, old life, art(like me), the community or even anything else? It’s okay to have a number of inspirations but it’s much better if they’re streamlined down so creating a niche would be easier.

When I came across the beautiful basket market, I could be apprised of an epitome of art. I needed a very artistic outfit to match the basket colours, weaving patterns and the aura as a whole in order to make sense out of all. I got a double breasted trench coat with it’s matching trousers pair in a suitable colour.

I made a weaved hat to match the weaving pattern of the baskets and other items.

I also got a pair of shoes with such pattern. After putting all together, it came out looking really good to be called creative.

Y’all shouldn’t also forget not plan and work beyond your budgets like I always advice.

Thanks to my team. They were really exceptional and instrumental in making Imaginativa Artistica a favourable outcome.

Outfit – Double breasted trench coat by Medicoloran x Weaved cap by Darafashionthreads x Shoes by Gianvito Rossi.

Photograghy by Ayodeji Oke.

Body art by House of Mojoke.

Project contributors – Tobi Kareem, Odukoya Tolani .

Location – Basket Market, Maryland, Ikeja. Lagos.

POISE – belleza couture x darafashionthreads

Poise is a fashion editorial that describes how elegance and panache look good and “better” with some other non orthodox and carefully selected fabrics and outfit styles.

Asides looking royal and classy in a well tailored 3 piece suit piece or a plain ball gown or basque gown, going more traditional and less western with so much creativity attached can really help achieve that feat.

Recently, I started my tailoring company – (Darafashionthreads) of which outfits have been and would be with inventiveness illustrated, designs would be drawn in very innovative manners and perfectly tailored to your taste.

Darafashionthreads made this voluminous attire used in this editorial by the birth of many ideas because of a consciousness to deliver a very elegant piece. We finally came up with an embroidery design that has a pattern of four rose flowers arranged vertically with the presence of beautiful stones lined on the lateral sides. Is that not enough elegance and class in one look?

The lady’s outfit is a merge of sophistication and splendor. It was made from carefully cut textiles.

Thanks to our contemporary female fashion house – Belleza couture. They give you the best and maintains a very high level of exquisiteness when it comes to high fashion for the ladies. What a transcendent fashion line to identify with.


We cannot overemphasize the royalty touch on this whole project.


In the Yoruba land especially, Agbadas were worn by the biggest kings.

Queens also wore clothes that had the best embroidery embedded in them. Royalty is just an important feature of high fashion that shouldn’t be sidelined.

Darafashionthreads and Belleza couture also have mastery in providing very simple designs as simplicity speaks so much and has gotten the hearts of many enthusiasts and creatives.

I cannot forget to appreciate other members of the team that worked on this project. Adejoke Ishola who was the makeup artist also played the role of a creative director. She was perfect in her doings. Odu Abiodun did stupendous photography too. Y’all are the best team🤗💃🙌.

Female outfits by @bellezacouture_

Male outfits by @darafashionthreads

Makeover by @mojoke__

Photography by @oduology

I drowned!😪

I called for help but nobody could reach me. After about seven seconds, people had gathered and before they could do anything, I was already submerged, I was gone. So sad😪

It all started from one random Monday evening shortly after choir rehearsals. My happy self was strolling out of the chapel before three ladies approached me (they know themselves🙄) and were trying to sweet talk me into joining one random committee like that and I’m like”🙅” They didn’t give up and still went ahead to be precise. They told me that they’d like me to work in the children’s department of a Rural outreach with them. First of all when you talk about rural outreaches, I’m usually not interested for no reason😠. For the children’s department talk, I’ve never even had such experience, I mean… all I know is fashion and style😂. Well, in a long run, with the convincing powers of the female gender, I eventually agreed to be on their committee and at once I commenced planning. Anticipation gradually built to the maximum that I already planned a photoshoot there, a place I had no idea of how it looked (your McE is so weird😪) I anticipated to the extent that I didn’t sleep a night before 12th of May (the outreach day). I had already gotten my outfit ready and when morning came, I was the second to get into the bus that would convey us. Thank God I got my favourite seat. As at exactly 7:38am, the bus moved. I had relaxed thinking it was going to be a long journey but contrary to my expectation in less than two hours , we had gotten to our destination. It looked like twenty minutes in my eyes.

Thanks to Oreoluwa who was my seat and gist partner all through the trip. That girl is not boring, she has gists😉😉.

The first thing that amazed me when we alighted was something I had not seen in a while. A lagoon.

It looked like it didn’t have an end. Me being too used to Ikeja was so dumbfounded at the new sight. I was so scared to even go near until a group of “Egbons” that were really smoking hard got irritated by my girly attitude😫. They started to mock. One said and I quote ” Shey Obirin ni e ni, Okunri to ti dagba bayi. Ashey o tie le” I was already boiling. I just got motivated and out of shame and anger mixed together😂, I went closer until I was a few inches close to the water, fear gripped me, various thoughts came in. At some point I was like “what if the spiritual forces in the water drag me in” After a while I was helped into the water by some fishermen I had some good time with.

 I went around the village and I found really beautiful scenes, so many artistically looking mud houses. Some were supported with irregularly cut wood logs. Almost all their roofs were made with dried palm leaves.



I spoke to the kids of Ikosi about “Dressing well and good hygiene ”

 I really had to be simple enough with my vocabulary and at a point I had to force out my Yoruba accent. Pheeeew.. (Y’all don’t want to hear how it sounded). We played a lot of games together and thank God, the children liked it.

Generally the people of ikosi were really hospitable and accommodating.

Outfit details-

Directed and photographed by- Abiodun Odu (@oduologyworks)


Sometimes back on the blog, I wrote and I quote ” African prints are actually not “African prints”. They are European made textiles that Africans have adopted to be thiers”

AFROCENTRISM OR EUROCENTRISM is a fashion editorial that discusses the influence of both the African and European culture on fashion and style.

According to Wikipedia, Afrocentrism is a cultural ideology that focuses on the history of black Africa. Afrocentrism in layman’s language refers to identifying with black culture, their style, cultural practices, and even their fashion.

From history till date. It’s no more news that the black race is rich in every facet and has one of the most distinctive culture of which obviously reflect in their style of dressing. It’s also stale that over the years our African style has been in one way or the other getting diluted. All in the name of what we most times refer to as “urbanization

Eurocentrism on the other hand is a worldview centered on or tendentious towards western acculturation. This type of centrism focuses on only Europe. When Eurocentrism is applied to history, it talks about an attritional stance towards European colonialism and other forms of economic expansion (kind of complicated right?). The colonial nature of Eurocentrism that has been from times past is still eating into new age. It has actually totally or almost totally influenced many types of centrism, an example is the Afrocentrism.

African culture which has boasted to be rich has actually been influenced away from it’s unorthodoxy. The western style has come to be a part of it as there’s usually a touch of “western” . Many at times it’s called urbanization but from a personal view I’ll call it “Dilution of Afrocentrism” But it’s all good anyways.

From our outfits for this editorial, you can actually agree to what I said earlier. Let’s analyse. The BERETS actually have a strong European history. Mass production of berets started far back in the 19th century in France and Spain.

They were manufactured in mass for Military use in the 1880s. Berets were transformed to sportwears around 1920s through a process influenced by “western fashion”. They were finally worn as fashion statements some years after.

Our ANKARA trousers are examples of what have been named “African prints” but as said earlier, studies have shown that African prints are an adopted type of clothing that is produced in European countries. That’s dilution in another way.

The way Ankaras are worn nowadays is a different ball game. Shirts are worn together with African printed trousers and can even be made from African prints. Hoodies, jackets, bags and even shoes now have African prints on them. That’s positive and creative urbanization.

Urbanization as we all know is a gradual revolution in style and approach, which is one reason why fashion and style revolves too. An average Lagos boy want to flow with the new trends. He wants to do it the Western way.

What does having full beards mean to you🤔? Personally, when I see beards, I see a “want to fit in”. Every average guy wants to look like what’s in vogue even if he’s not doing it right. Some have even forgotten that there are governing factors.

All they care about is just to have a beard. (PS: if you’re in this group of people, you’ll end up like me with scanty beards😁). All these are due to a direct influence of trends which is somehow influenced by urbanization.

In culmination, both Afrocentrism and Eurocentrism have major roles to play in today’s fashion. I’ll encourage that eurocentrism should not be allowed to push Afrocentrism into extinction or gradual obsolescence as long as we want the rich culture we possess as Africans to stay. Gracias.

Outfit- White shirts by Honour British and Whitewood, England X Yellow Pallazo by Babalola Jesudara X Glasses by Thom Browne

Photographed and directed by Odu Abiodun.

Styled by Babalola Jesudara.

Models Adewunmi Oluwafemi, Babalola Jesudara.


One of the best feelings you can ever have is when you’re clothed in elegance, sophistication and panache. You cannot be happier than when you’re seen in an insignia of exquisiteness that has got no adversary. There is one attire that exhibits all these attributes. It is the voluminous attire popularly called Agbada.

Agbada is a four piece male attire that has been adopted by the Yorubas. It was originated in the middle east and was introduced to Africa by Berber and Arab merchants from the Mediterranean coast. It consists of a large, freeflowing outer robe called Awoseke, an undervest called Awotele, a pair of long trousers called Sokoto and a hat or cap called Fila.

“The voluminous attire” is a translation for Agbada and the name Agbada was derived from the outer robe (Awoseke) because it’s a big ankle length garment (most times) that is usually loose. The freeflowing outer robe usually has three fragments which are a rectangular centerpiece verged with very broad sleeves and usually covered in both sides with sophisticated needlework. It has a neck hole  called The Orun and a big pocket (Apo) on the left side. In this editorial, the Buba which is a loose round neck shirt that were originally with elbow lenghthed sleeves is seen used in place of a Dansiki.

 Sooro which was the most popular trousers pair used for an Agbada outfit are seen replaced here by a  modern looking pair of trousers carefully sewn to fit.

From the pictures, a purple Velvet cap called the Gobi in Yoruba is used. It is the most popular cap style worn on an Agbada outfit and it’s usually cylindrical in shape and measures a few inches long. Other types of caps worn in place of a Gobi are The dogeared cap also called Abetiaja,  and the Labankada.

It is nice when you look extra fashionable on the Agbada attire. You can do so by wearing simple accessories like beads. They are really good and gives a royal touch to your outfit. Royal doesn’t look good without elegance, instead they work hand in hand. A timepiece that speaks elegance and class will play a good role in the elegance part.

The Agbada trend doesn’t stop with men and the Yoruba culture. It extends to other tribes in Nigeria, Africa and outside Africa. The agbada style is now seen in many French countries and is called Boubou in French. It’s called Mbubb in some areas of Senegal and Gambia and  Riga in Fulani and Hausa.Agbada is presently worn by so many women automatically making the attire unisex. 

Lately, there have been some changes or better still upgrade in the very sophisticated Four piece attire. Many Agbadas are now sewn to be more freeflowing than they are meant to be. Modern Agbada are now sewn long beneath the knee. Nowadays, an Agbada is best worn with a pair of Loafer shoes.

Agbada can also be worn as three piece (without the cap). They are sewn to be very flexible enough that they can also be worn as The undervest (Awotele) together with the Sokoto alone. Only that it doesn’t qualify to be referred to as Agbada anymore.

The Agbada with the left side pocket is really outdated now. The left side pocket called Apo are not seen anymore on modern day Agbada.

The voluminous attire is just a quintessence of magnificence. Thanks to Kibk Couture who made this gorgeous outfit. He’s a genius.

Outfit – Agbada by kolawole Ibukun (@Kibk_couture1)x Penny Loafer shoes by Me x Glasses by Thom Browne x Bead by Judith Iloba x Wristwatch by Rolex (Geneve Cellini)

Directed and Shot by Replicas Concept (@replicas001)


Hello people! what’s popping? Hope y’all doing fine today? So.. I decided to prepare this editorial at this period because of how much fashion, art and culture are so intertwined today. Honestly, if I had a chance to write this article all over, I would probably call it “THE TRINITY”?.

You surprised? Owk let’s see why as we get down to business.

Fashion defines your style and is generally defined as ones personal appearance. I would also simply define Art as pure beauty. Culture is a way of life. It is arts collectively (art, music, literature and related intellectual activities considered collectively). Culture is related to arts in the sense that it is the knowledge, and sophistication acquired through education and exposure to the arts. You should be gradually getting the twist right now.

Fashion is so much allied with the two subjects of art and culture because they are influences to fashion and style to a very large extent. My love for the culture of a particular tribe or group of people may prompt me to wear a particular print. Nowadays, asides solely representing a tribe or culture one belongs to, fashion lovers now wear prints that represents other tribes and ethnicity.

They even go as far back as about 3000BC to wear prints from cultural clans that existed at those times. For this editorial, I carefully selected a vintage shirt with prints from the very popular and powerful Ancient Egyptian kingdom.

I matched it with a constrasting purple Ankara trouser. Ankara clothes are one of the very trendy items when we talk of cultural representation in fashion nowadays. They have become very adaptable so suddenly and already creating a niche for dominance. Gone are the days where an Ankara trouser could only be worn together with an Ankara top of the same print. Ankara trousers and shorts are now worn with shirts of any type. They could even replace your suit pants and replace them perfectly.

Well, like I say, fashion and art are love birds. You hardly find where these two are separated. The prints on our clothes is art, the beautiful things we wear is art, the colourful places we take photos is enough art itself. Even the manner of combining and putting together of various items to give one outfit is art too. So tell me how fashion and art are not connected.

The location of this shoot series says it all. I would just say Art is the new monarch of the Fashion Empire today. He cannot be overthrown until further notice.?

Our everyday activities have a way to naturally make us appreciate how well fashion, art and culture work hand in hand. From the demonstration of a very busy city, to the love of “urban fashion” and style to the adoration for art. This just reminds me of one of my previous editorials – The average man, his fashion, and his environment.

Apart from the art of combining colours and items, One can go as bold as wearing an outfit that has all of a vintage touch, an African print and a sporty look in one. Though it may appear so strewn, but then its not. Its just a typical symbol of urban fashion and style which gives you the ability to showcase your creative powers.

I hope everyone can now perfectly juxtapose between these three weighty words and now know why Fashion, Art and Culture can be called a TRINITY. Bye people?

Outfit- Ankara trousers x Vintage shirt (by Tomobird) x Adidas superstar shoes x Leather watch (by Chanel) x Beads (by Judith Iloba)

Styled and directed by Babalola Jesudara

Photography by Replicas Concept

Going beyond the beauty of african prints

Hello everyone. I don’t know if you know this but African prints are actually not African prints. They are European made textiles that Africans have adopted as their property?. Ridiculous right?. African prints are so appreciated in Nigeria and beyond. It is said all over the world that “African fabrics” are a specie of the best striving fabrics in societies today. African prints are beautifully coloured 100% cotton textiles printed by machines using wax resins and dyes. In the splendour of this beauty, we should not forget those things that allow the beauty appreciated. How well do you parade this beauty, when you wear these African textiles,  when you take pictures and all. Did you try an extra pinch of charisma and magnetism the last time you wore these fabrics. These attributes simply converts the simple you to a sophisticated brand. Never underestimate the power of your charisma 

Have you ever thought of the best backgrounds to take a picture for a regular African detailed outfit. When you get dressed for an occasion or just an outing. You’ll obviously want to take a “lit” picture. 2 things practically do justice to your picture. The background and your pose. A warm background that praises your print will make wave. When I see African prints, I perceive home, originality and ingenuity. My brick background will proly compliment this style. Just saying tho. I mean it is a  brick walls(natural) not a painted wall. You get? Work with structured and patterned backgrounds too

I say this a lot too . Run away from all them boring poses , try a rare pose like this very one below?. Gone are those days where only a penny loafers or a driving loafers were the best shoes for a trad attire. I think personal style + trends approves that you wear your African prints together with  pants and laced shoes. Remember, you can break rulesOutfit- Long Ankara shirt x Kenneth Cole pants x Fabi wingtip shoes x Tom Ford aviators

Stylist- Babalola Jesudara

Photography- Replicas Concept